Every Gemstone Has a Story

We come from a long line of extraordinary craftsmen. My journey began 41 years ago when I, like many of my ancestors and role models before me, became a jewelry apprentice. I still remember the thousands of freshly welded chains stringing through my fingers for the first time. The experience I gained from my past is priceless. Being taught to master and respect the basics of the craft at a young age fueled my obsession for precision. My childhood environment consisted of determined, work-driven minds, but lacked the freedom of artistic expression the world is so fond of today.  

Throughout my life, I have always chased my passion. Then one day, fate placed passion into the palm of my hand. In the form of a glorious color stone, I was captivated by its intense pigment and luster. After millions of years of being compacted by unimaginable heat and pressure, this gem made its way into my hand. Thousands of ideas swarmed through my head. Endless styles and possibilities to showcase the wonder Earth had forged beneath its surface. Every stone has a story, and it’s my responsibility to tell it.  

Over time, the jewelry industry waxed and waned with new trends, fads, and crazes. As did Diamond for love and Trendy Anything, constantly adapting to new techniques and reinventing trends. From a small storefront to worldwide shipping, we grew to unimaginable heights, and it could not have been done without the support from all of our valued customers. It brings us great joy to help people shine on the outside as much as they do on the inside.  

"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work.” - Mahatma Gandhi